SI Restoration is a restoration company that you’ll hopefully NEVER have to call or hear from. They restore structures from extreme damage from fire, water, or mold. In a market crowded with companies that use photos of smoldering homes or moldy bathrooms, I wanted SI Restoration to stand out. As the sole creative responsible for UX and design on this project, I wanted to shift the narrative to showcase more workers and the process of a home on its way to looking better.
This project included a rebrand where we helped with selecting a color palette, fonts, and components that would help SI Restoration with further brand materials. In the wireframing phase, we also used real content and helped with photo direction.
When working on wires, I like to include as much real content as possible and assemble a clickable prototype in Invision.
Element Collages allow to play with various elements and styles prior to entering design, and help start to build the beginnings of a pattern library.